MAM
Akshay Kumar joins Harpic as brand ambassador
MUMBAI: Harpic, one of the leading toilet cleaners, has recently announced Akshay Kumar as its brand ambassador to drive the mission of ‘Har Ghar Swachh’. Harpic, along with Kumar, aims to provide universal access to clean toilets to each and every Indian and emphasise on the importance of maintaining a clean toilet.
With the new mission, Kumar plays an evangelist to emphasise the need for taking care of toilets, maintaining them regularly and cleaning them to ensure a healthier living.
He has been a strong supporter of the sanitation movement in India and has championed the social issue through his movies like Toilet Ek Premkatha which was instrumental in driving positive social change.
He is also the brand ambassador of the government’s ‘Swachh Bharat Abhiyaan’.
Speaking on his association, Kumar said, “There is a growing need to sensitise people on the need and importance of keeping their toilets clean and hygienic. It gives me immense pleasure to associate with Harpic to drive the ‘Har Ghar Swachh’ mission. We can no longer treat toilets as a stepchild of the home but consider them to be a source of pride and joy, hence I urge people to join me in this mission so that we can ensure a healthier and hygienic life for ourselves and for our families.”
South Asia RB Hygiene Home CMO, marketing director, Sukhleen Aneja said, “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitise people about basic cleaning habits and ensure that every Indian household has access to clean toilets.
“Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change,” he added.
Harpic has been a pioneering toilet cleaning brand in India with undisputed market leadership within the specialist toilet cleaner category. With the ‘Har Ghar Swachh’ mission, it is determined to ensure that every home can be cleaned and maintained with Harpic.The association with Akshay will spin a holistic, multi touchpoint campaign that brings to life Harpic’s superiority as a specialist toilet cleaner.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
