Brands
Akasa Air’s Belson Coutinho expresses gratitude for support
MUMBAI: Belson Coutinho, the newly-elevated (earlier this month) co-founder & chief operating officer (COO) at Akasa Air, has expressed his heartfelt gratitude for the overwhelming support and wishes he has received on his new role. In a statement, Coutinho said he was “deeply touched” by the kindness and generosity of everyone who has reached out to him.
Coutinho, who brings over 24 years of experience in the aviation industry, is an award-winning and entrepreneurial-minded senior management professional with expertise in marketing, eCommerce, and digital transformation. He has a proven track record of setting up and growing business units across various functions, including marketing, digital, social media, eCommerce, and customer service.
As COO at Akasa Air, Coutinho is expected to leverage his exceptional leadership skills and innovative approach to drive growth and success for the airline. Prior to his advancement as COO, Coutinho was co-founder & chief marketing & experience officer.
He has previously held senior roles at renowned companies such as Jet Airways and VFS Global, where he pioneered various industry-first initiatives in eCommerce, social media, digital, loyalty, and consumer experience.
Coutinho’s appointment as COO at Akasa Air marks a new chapter in his career, and he is “incredibly grateful” for the opportunity to be part of the team and contribute to the airline’s success. He thanked everyone for their unwavering support, saying it means more than he can express.
With his extensive experience and expertise, Coutinho is poised to make a significant impact at Akasa Air. His ability to see the “bigger picture” and his strong operational, strategic, and leadership skills make him an ideal fit for the role. As a team player with excellent communication skills, Coutinho is well-equipped to work under pressure in a fast-paced environment and drive collaboration with partners, consumers, and colleagues alike.
As Akasa Air continues to grow and expand its operations, Coutinho’s appointment as COO is seen as a significant boost to the airline’s leadership team. With his innovative approach and exceptional leadership skills, he is expected to play a key role in shaping the airline’s future and driving its success.
Brands
Maggi Spicy tells critics “No Burn Here”
Nestlé India’s bold new campaign lets Gen Z own their choices with cheeky confidence.
MUMBAI: Spice up your life and your comeback game because Maggi Spicy is serving attitude hotter than its own noodles. Nestlé India has launched a sassy new digital campaign that flips the script on anyone dishing out judgement, arming young Indians with the ultimate mic-drop line,“Mujhe Mirch Nahi Lagti”.
At its core, the campaign is a love letter to Gen Z’s unshakeable self-belief. Whether it’s chasing an offbeat career, a quirky passion, or just picking the road less travelled, the message is clear, back your choices without apology. Maggi Spicy steps in as the perfect sidekick fiery on the plate, cool under pressure using spice not just as flavour, but as a cheeky metaphor for owning who you are.
Nestlé India, director of foods Rupali Rattan nailed the vibe, “We are celebrating a generation that is confident in its choices and unafraid to express themselves. This campaign reflects our belief that great taste goes hand in hand with strong individuality, and that young people today are redefining what success and self-expression look like on their own terms.”
The Spicy range isn’t riding the usual “extra hot” wave alone. Alongside the signature kick, it packs crowd-pleasing twists Cheesy, Garlic, and Manchurian that have already won over Maggi loyalists craving flavour with personality, not just scorch.
Rolling out across social media, the campaign keeps things punchy and relatable, inviting young fans to declare their loyalty with a simple, swagger-filled “I Love Maggi Spicy, Mujhe Mirch Nahi Lagti.” In a world quick to criticise unconventional picks, Maggi Spicy quietly hands Gen Z the perfect reply, no explanation needed, just enjoy the heat and the confidence that comes with it.
