MAM
Ajit Sawant joins KnightsAD as MD
MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.
With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.
KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”
Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments.”
Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.
KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.
MAM
Times of India launches SFI Expo for sports, fitness and infrastructure
New exhibition to bring together stakeholders across India’s growing sports ecosystem in July 2026.
MUMBAI: The Times of India is stepping onto the field with a brand-new playbook this time, not with ink and paper, but with a full-scale exhibition that promises to score big for India’s sports industry. The Times of India has announced its entry into the exhibitions business with the launch of The Times of India Sports, Fitness and Infrastructure (SFI) Expo. Set to be held in July 2026 in New Delhi, the expo aims to create an integrated platform that connects the entire value chain of sports, fitness, technology and infrastructure.
Powered by 187 years of credibility across print, digital and experiential media, TOI is positioning the SFI Expo as a major collaborative hub for sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, athletes, innovators and communities.
The exhibition will cover everything from planning and building world-class sports facilities to enabling advanced training environments and performance solutions, with a strong focus on innovation in training, recovery and technology.
Speaking on the initiative, Bennett Coleman & Co. Ltd. (The Times of India) president for eesponse & brand capital Surinder Chawla said, “India is entering a dynamic new era. Both traditional and new sports are growing exponentially. Government initiatives such as Khelo India and Fit India are nurturing young athletes and steadily strengthening India’s imprint on the world sporting arena. This exhibition aims to unite stakeholders across the sports value chain and help accelerate India’s journey towards a robust, world-class sporting ecosystem.”
Designed as an annual platform, the TOI SFI Expo will facilitate dialogue, partnerships, knowledge exchange and investment opportunities, supporting the development of a more inclusive and future-ready sporting landscape in India.
From match reports to match-making for the entire sports ecosystem, The Times of India is now extending its legacy of influence from the newsroom straight into the arena. With the SFI Expo, TOI isn’t just covering the game, it’s helping build the stadium, the training tech, and the future of Indian sports.
