MAM
Ajay Gupte set to join Dentsu in senior role: Reports
Industry veteran moves from WPP Media to steer Dentsu’s Media++ plans
MUMBAI: Ajay Gupte is expected to take up a senior leadership role at Dentsu, according to media reports. His new position is likely to play a key part in driving the company’s ambitious Media++ strategy.
Gupte recently stepped down as president – client solutions at WPP Media, a role he held until the end of January. He had been with WPP Media since 2011, overseeing operations across South East Asia and India.
Over the years, Gupte has built a reputation for shaping media strategies and growing businesses. Before WPP Media, he held leadership roles at Wavemaker, MEC, mediaReach OMD, and Maxus Global, among others. His career spans diverse markets, from Indonesia and West Africa to India, and covers both media planning and executive management.
Known for blending strategic insight with a knack for execution, Gupte’s move is expected to bring fresh energy to Dentsu’s operations in the region.
With a track record of scaling teams and pioneering campaigns, his appointment is likely to make waves in India’s media landscape.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
