MAM
Ajay Devgan joins forces with Mushroom World Group
Mumbai: In a groundbreaking collaboration, actor Ajay Devgan lent vitality to Mushroom World Group’s narrative, amplifying the commitment to healthy living. The partnership signals a shift towards holistic wellness, with Devgan endorsing the MushroomeX Weight Gain Formula. This natural composition, promising visible results within ten days, addresses, metabolism & digestion This Ayurvedic formula is believed to support improved appetite, potentially resulting in weight gain. all backed by the star’s endorsement. More than just a celebrity alliance, this collaboration transcends boundaries, reflecting a collective commitment to natural remedies and a healthier lifestyle. Devgan’s genuine endorsement sets the stage for a journey marked by trust, health, and wellness, extending far beyond the confines of the entertainment industry.
Embarking on a journey deeply rooted in founding principles, Mushroom World Group’s health and wellness expedition began in 2008 with Mushroom World Ayurved. For over 15 years, their commitment to natural remedies for modern health challenges has remained unwavering. The MushroomeX range, including Mushroom ex Powder and Mx Range, has earned the trust of over a crore people globally, symbolizing the conglomerate’s dedication to holistic well-being.
In a landscape often dominated by generic business narratives, Mushroom World Group, spearheaded by the founders – Vijay Sagar, Sameer Sagar, and Shakti Sagar since 2008, stands out as a trailblazer. This conglomerate’s remarkable journey through diverse industries has caught the attention of industry watchers and news enthusiasts alike. Revered for its contributions to Ayurved, film production, IT services, and food and beverages, the conglomerate now stands poised for expansion into luxurious fashion with mobbs & walter brand name, real estate and renewable energy. This strategic expansion into uncharted territories sparks anticipation regarding Mushroom World’s capabilities in these new ventures. Recognizing their established prowess, their daring risk-taking ability is met with interest, generating curiosity about the direction of this bold move and its potential outcomes.
Forbes recently recognized the innovative prowess of Sameer Sagar and Shakti Sagar, the brains behind Mushroom World Group, highlighting their transformative contribution to business dynamics. Their inventive formulas, namely “block calculation” and “event circuit,” have garnered attention for their potential to revolutionize risk management in the business world. With an ethos rooted in change, these formulas mark a significant stride towards reshaping traditional approaches and achieving more favourable business outcomes.
As Mushroom World Umbrella prepares for the IPO of its subsidiary, the story goes beyond financial growth. Guided by visionary leadership, the conglomerate’s people-centric strategy and unconventional business models reflect a holistic vision and a step towards nurturing novel ideas and impacting lives.
In a world often dictated by numbers and bottom lines, Mushroom World Group emerges as a promising player in terms of stakes and as a conglomerate on the threshold of excellence. The journey unfolds, and industry observers anticipate the next chapter in Mushroom World Group’s trailblazing narrative, recognizing that this is not just news; it’s a symphony of innovation, adaptability, and commitment to continued success in the dynamic business landscape.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
