MAM
Airtel Cellular continues as largest TV advertiser in week 46
BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).
The brand had 9,229; 9,370; 10,387 and 9,444 spots or television ad insertions in BARC weeks 43; 44; 45 and 46 respectively, the highest during all the four weeks.
It may be noted that BARC weeks 43,44 and 45 could be termed as festival or Diwali weeks for India in 2016, the period during and after which Airtel Cellular continues to top the charts. In weeks 41 (8 October 2016 to 14 October 2016) and 42, (15 October 2016 to 21 October 2016) food and confectionary brand Cadbury had topped the charts and stood at second place in week 40 (1 October 2016 to 7 October 2016). Dettol had stood at the numero uno position in week 40.
While Auto, jewellery and food brands have been conspicuous by their absence from the top ten brands list in terms of TV ad spots since week 45, the central government made an appearance at ninth (Ministry of Health and Family Welfare) and tenth (Ministry of Drinking Water and Sanitation) places in list in week 46. Please refer to Figure A below for data on the list of top 10 brands in terms of television ads (top 10list).
As indicated in the figure above, FMCG brands continue to rule the top ten list in week 46 with five brands and 51.80 percent of the sum of the insertions by the top 10 brands. FMCG was followed by two mobile services brands Airtel Cellular and Vodafone Flex (22.94 percent of the sum of the insertions by the top 10 brands. The Central government with two ministries among the top 10 list and with 16.38 percent of the sum of the insertions by the top 10 brands was next with the sole Online entry – Amazon.in with 6,536 insertions and 8.89 percent of the sum of the ad spots by the top 10 brands.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
