MAM
Aircel brings to the youth a ‘Limitless’ proposition
MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless friendship, fun, music, games, and hanging-out together with friends 24×7.
The campaign includes a new TVC to promote Aircel‘s new product – Aircel Pocket Buddies which offers limitless surfing and texting options. The TVC stars south Indian actor Suriya and is directed by Kunal Kohli.
The advertisement is conceived by McCann Worldgroup India chairman Prasoon Joshi and will be on air from 24 September across all electronic channels. The advertisement demonstrates the limitless joys that people will experience through Aircel‘s Pocket Buddies.
The ad follows a girl‘s life who is overwhelmed as she is connected to the boy of her dreams wherever she goes. It is accompanied by a soundtrack composed by music composer Shantanu Moitra. The ad takes the tagline ‘Life mein koi limit nahi hai.‘
Aircel Limited head marketing OPCO Anupam Vasudev said, “Youth has always been the primary focus for Aircel. The youth of today is digital savvy who like to stay connected with their friends, family and peer group. Aircel now makes it possible for them through the latest ‘Limitless‘ proposition.”
Kohli said, “The new ad film is all about capturing fun, passion and dreams. It is about Limitless friendship, fun, music, games; Limitless hanging-out together; Limitless Opportunities to help you excel and Limitless connection with friends 24×7. All my films have always revolved around the youth and Aircel has given me this opportunity to continue my trend of working on youth centric projects. It is great working with a versatile and young actor like Suriya who touches the right cord with his audiences.”
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
