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AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking
As per the latest report by Brand Finance for 2020, AirAsia was rated as having the highest growth in brand value in Asia and the second highest among all airlines globally, with a year on year growth in brand value of 15.5%. The phenomenal growth in brand value saw AirAsia enter the league of top 25 most valuable airline brands in the world in 2020 and the only LCC from ASEAN in the global 50 airline brand rankings.
Brand Finance also rated AirAsia as having the highest year on year increase in Brand Strength among the 10 strongest Airline Brands in the world. AirAsia is one of only four airline brands in the world to have an AAA+ rating on Brand Strength. Brand Strength is based on marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Brand Finance correlates brand strength with stock market outperformance.
Based on the cash positions, brand strength and brand value, AirAsia was also listed as one of the airline brands well poised to survive the Covid-19 crisis, unlike many others that have been cited as being in precarious positions and needing financial support to survive.
AirAsia also came out on top of the ASEAN airline ratings in 2020 on a number of parameters, being the 8th most valuable airline brand in Asia, the second most valuable in the ASEAN region and among only four Asian brands to grow brand value.
Speaking about the report, Mr. Sunil Bhaskaran, MD & CEO, AirAsia India said, “We are proud to be custodians of the AirAsia brand in India and this latest report by Brand Finance is a testament to the strength of the brand and the trust our guests, markets and other stakeholders place in the AirAsia brand. As published by the Directorate General of Civil Aviation, AirAsia India has had the best On Time Performance in 2020 and, on average over the last 12 months of reported data, has had the lowest cancellation rate (0.5%) amongst all the major scheduled airlines in India and the lowest number of complaints (0.2 per 10,000 passengers) among Indian LCCs. Along with our investment in our brand and communications, these measures of operational excellence continue to contribute to our reputation, loyalty and brand strength.”
Samir Dixit, Managing Director, Brand Finance Asia Pacific, commented: “While there were very few brands that had positive brand value growth, AirAsia found itself to be a strong contender with some of the best brands in the world. This can undoubtedly be attributed to the consistency of brand experience and the brand building efforts by AirAsia across customers and other stakeholders. The current COVID-19 crisis presents a dangerous threat to airlines, and will not be easy to manage given that airlines will struggle to recapture lost demand and could lose up to 20% of overall brand value. The only thing that will drive customer preference in difficult times is the brand and the airline brands that are weaker may not even survive the crisis. Based on our criteria, we found AirAsia to be one of the 30 global airline brands well poised to survive the Covid-19 crisis.”
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IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
