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AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking
As per the latest report by Brand Finance for 2020, AirAsia was rated as having the highest growth in brand value in Asia and the second highest among all airlines globally, with a year on year growth in brand value of 15.5%. The phenomenal growth in brand value saw AirAsia enter the league of top 25 most valuable airline brands in the world in 2020 and the only LCC from ASEAN in the global 50 airline brand rankings.
Brand Finance also rated AirAsia as having the highest year on year increase in Brand Strength among the 10 strongest Airline Brands in the world. AirAsia is one of only four airline brands in the world to have an AAA+ rating on Brand Strength. Brand Strength is based on marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Brand Finance correlates brand strength with stock market outperformance.
Based on the cash positions, brand strength and brand value, AirAsia was also listed as one of the airline brands well poised to survive the Covid-19 crisis, unlike many others that have been cited as being in precarious positions and needing financial support to survive.
AirAsia also came out on top of the ASEAN airline ratings in 2020 on a number of parameters, being the 8th most valuable airline brand in Asia, the second most valuable in the ASEAN region and among only four Asian brands to grow brand value.
Speaking about the report, Mr. Sunil Bhaskaran, MD & CEO, AirAsia India said, “We are proud to be custodians of the AirAsia brand in India and this latest report by Brand Finance is a testament to the strength of the brand and the trust our guests, markets and other stakeholders place in the AirAsia brand. As published by the Directorate General of Civil Aviation, AirAsia India has had the best On Time Performance in 2020 and, on average over the last 12 months of reported data, has had the lowest cancellation rate (0.5%) amongst all the major scheduled airlines in India and the lowest number of complaints (0.2 per 10,000 passengers) among Indian LCCs. Along with our investment in our brand and communications, these measures of operational excellence continue to contribute to our reputation, loyalty and brand strength.”
Samir Dixit, Managing Director, Brand Finance Asia Pacific, commented: “While there were very few brands that had positive brand value growth, AirAsia found itself to be a strong contender with some of the best brands in the world. This can undoubtedly be attributed to the consistency of brand experience and the brand building efforts by AirAsia across customers and other stakeholders. The current COVID-19 crisis presents a dangerous threat to airlines, and will not be easy to manage given that airlines will struggle to recapture lost demand and could lose up to 20% of overall brand value. The only thing that will drive customer preference in difficult times is the brand and the airline brands that are weaker may not even survive the crisis. Based on our criteria, we found AirAsia to be one of the 30 global airline brands well poised to survive the Covid-19 crisis.”
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
