MAM
Air Sahara, SCB launch cricket credit card
MUMBAI: With the cricket world cup in full gear here comes an alliance that aims at getting into the deep pockets of frequent air fliers who are crazy over the bat and ball game. Air Sahara and Standard Chartered Bank have launched the Air Sahara Standard Chartered Cricket Credit Card which promises to go beyond the boundary.
India’s first Glo Card has a four year validity period for Rs. 1500 with no annual fee. Holders get a 15 per cent discount on the basic airfare on Air Sahara tickets whenever India wins. In addition there are double reward points on credit card for anything bought, the day after India wins any ODI.
Membership entitles one to three free issues of Wisden Asia Cricket Magazine. You can then save 1/3 on the news stand price by opting for an annual subscription of Rs. 240. Each approved applicant will receive a limited edition addidas T-Shirt free. You will also receive 2 discount vouchers which give you 20 per cent off on addidas goods till April. The vouchers will be redeemable on a minimum purchase of Rs. 2500.
An innovative print ad features Kapil Dev saying ” I believe a single stadium can hold an entire nation.” It may be recalled that a few days ago Sahara had issued a public service advertorial exhorting fans not to go overboard in case Saurav and the gang do badly at the World Cup.
Visit www.airsahara.net for further details.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
