Ad Campaigns
AIESEC’s #OpenUpYourVeins campaign for awareness on blood donation
MUMBAI: With safe blood donors becoming an emerging challenge in our nation, and the country being plagued with an increasing number of epidemics and accidents, AIESEC, an organisation that believes leadership is the fundamental solution to the growth of the nation, in association with WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched #OpenUpYourVeins.
The campaign has been launched with an animated film on World Blood Donors Day, showcasing the story of Eisa, an 8-year-old swimming champion, who died at a very young age in an accident where she fell short of one bag of blood. The film shows us an imaginary life of Eisa, full of dreams and aspirations that she could have lived while bringing alive the contrast of what led to an untimely end of this life.
The campaign aims to raise awareness around the need for regular blood donations that brings sufficient and timely access to safe and quality-assured blood and blood products. It leads people to the donate blood feature that Facebook activates, especially for the World Blood Donor Day. The platform gives potential donors an opportunity to enlist themselves so that they can be notified when nearby blood banks require them, to respond to blood banks on their availability of a requirement and also urge and inspire their friends to do so.
Link – https://www.facebook.com/watch/?v=381115672761380
Speaking on the objective of the campaign, AIESEC India president Karteek Hoshangabade said, “AIESEC’s sole purpose is to activate youth leadership, to achieve peace and fulfilment of humankind’s potential. So fighting for life itself is, of course, of extreme importance to us. We were glad to partner with WATConsult for this beautiful campaign. We hope that everyone sees how important it is to donate blood, and that no more Eisas have their dreams fading due to lack of blood.”
Elaborating on the campaign, WATConsult founder and CEO Rajiv Dingra said, “Enlisting a sufficient number of committed, safe blood donors is an emerging challenge in India and under our latest vertical, The Alter Project, we are glad to bring forward #OpenUpYourVeins. About 65 per cent of India’s population is young and if this section donates blood regularly, chances of the country facing blood shortage will be remote. This 65 per cent of the audience is the same who consumes content digitally and with this campaign we are sure to reach out to maximum people online and get them to pledge as blood donors.”
The campaign will be promoted across digital and social media platforms like Facebook, YouTube, Instagram etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
