Ad Campaigns
AIESEC’s #OpenUpYourVeins campaign for awareness on blood donation
MUMBAI: With safe blood donors becoming an emerging challenge in our nation, and the country being plagued with an increasing number of epidemics and accidents, AIESEC, an organisation that believes leadership is the fundamental solution to the growth of the nation, in association with WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched #OpenUpYourVeins.
The campaign has been launched with an animated film on World Blood Donors Day, showcasing the story of Eisa, an 8-year-old swimming champion, who died at a very young age in an accident where she fell short of one bag of blood. The film shows us an imaginary life of Eisa, full of dreams and aspirations that she could have lived while bringing alive the contrast of what led to an untimely end of this life.
The campaign aims to raise awareness around the need for regular blood donations that brings sufficient and timely access to safe and quality-assured blood and blood products. It leads people to the donate blood feature that Facebook activates, especially for the World Blood Donor Day. The platform gives potential donors an opportunity to enlist themselves so that they can be notified when nearby blood banks require them, to respond to blood banks on their availability of a requirement and also urge and inspire their friends to do so.
Link – https://www.facebook.com/watch/?v=381115672761380
Speaking on the objective of the campaign, AIESEC India president Karteek Hoshangabade said, “AIESEC’s sole purpose is to activate youth leadership, to achieve peace and fulfilment of humankind’s potential. So fighting for life itself is, of course, of extreme importance to us. We were glad to partner with WATConsult for this beautiful campaign. We hope that everyone sees how important it is to donate blood, and that no more Eisas have their dreams fading due to lack of blood.”
Elaborating on the campaign, WATConsult founder and CEO Rajiv Dingra said, “Enlisting a sufficient number of committed, safe blood donors is an emerging challenge in India and under our latest vertical, The Alter Project, we are glad to bring forward #OpenUpYourVeins. About 65 per cent of India’s population is young and if this section donates blood regularly, chances of the country facing blood shortage will be remote. This 65 per cent of the audience is the same who consumes content digitally and with this campaign we are sure to reach out to maximum people online and get them to pledge as blood donors.”
The campaign will be promoted across digital and social media platforms like Facebook, YouTube, Instagram etc.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
