Ad Campaigns
AICTE & OPPO India collab for ‘Generation Green’ campaign
Mumbai: The All India Council for Technical Education (AICTE) and OPPO India has announced their ‘Generation Green’ campaign. The 100-day programme—managed by 1M1B (One Million for One Billion)—promotes green skills among the youth through 5,000 internship opportunities across colleges in India.
According to LinkedIn’s Global Green Skills Report 2023, job seekers with green skills are 29 per cent more likely to get hired than the average workforce. This initiative cultivates climate-conscious skills which will add to the students’ knowledge to make them future-ready for the opportunities of tomorrow.
“AICTE is proud to join hands with OPPO India for the Green Internship Programme,” said AICTE chairman Dr TG Sitharam. “It is a fantastic opportunity for students to develop their skills and contribute to sustainability efforts that tackle environmental challenges and contribute towards building an eco-friendly world. Notably, OPPO India is the first electronics manufacturing company to offer internships through AICTE. This campaign is a part of the one crore Internships mission of AICTE, Ministry of Education, Govt of India, and will contribute to the achievement of the UN Sustainable Development Goals.”
Students from all streams, technical and non-technical, can participate in this internship program. The interns will undertake a range of hands-on activities that will inculcate their skills in project management, sustainability practices, effective communication, collaboration, research, and data analysis, enhancing their overall employability. Students will take the green pledge and participate in awareness sessions, e-surveys, and green day celebrations.
“At OPPO India, we are aligned with the Net-Zero vision of the Government of India. Our aim is to create a macro movement towards sustainability that is driven by the power of youth,” said OPPO India’s head of public affairs Rakesh Bhardwaj. “Today, we are nurturing 5,000 sustainability champions who are going to further influence the next generation of changemakers. Through the programme, at least 10 lakh students from schools and colleges nationally will be provided with the right knowledge and values towards supporting a sustainable community. We are delighted to partner with AICTE in this transformative initiative and will continue to amplify the impact in this direction through our collective efforts.”
AICTE chief coordinating officer Dr Buddha Chandrasekhar added, “The AICTE internship portal hosts over 50 lacs internships, aiming to reach 1 Crore by 2025. We are pleased to partner with OPPO India to offer 5000 sustainability internships. Balancing development with sustainability is vital for India. Engaging youth in effective e-waste management is essential, as their commitment and innovation can help build a cleaner, sustainable future. Students participating in these internships may also earn two-three academic credits.”
These efforts aim to increase environmental awareness and promote sustainable practices among students. The opportunity is now available on the AICTE internship portal and students can apply through this link: www.iamgenerationgreen.com.
All Interns who complete the programme’s activities will receive certificates jointly accredited by AICTE, OPPO India, and 1M1B.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
