Brands
AIB vibes return with Noice’s Honest Party laugh riot
MUMBAI: Who needs candles when the jokes are lit? This Diwali, premium food brand Noice swapped syrupy sentiment for sidesplitting humour, teaming up with comedy favourites Tanmay Bhat, Rohan Joshi, Aishwarya Mohanraj and Lekh Uthaiah for “The Honest Party,” a hilarious spin on festive chaos that’s got everyone talking.
The video, which brings back serious AIB energy, takes viewers inside a Diwali house party gone delightfully off the rails, with awkward plus-ones, uninvited guests, and friends roasting each other over flirting fails and Formula 1 impressions.. Amid the laughter, one thing stays Noice: the snacks. From Mathura ke pede to Lebanese pita pockets, every gag is matched by a mouthful of flavour.
In less than 24 hours, the film has notched up over 2.2 million views and 26,000 reposts, proving that when it comes to festive ads, funny beats filmi.
“We wanted to capture real conversations and those perfectly imperfect Diwali moments,” said Noice spokesperson Royan Mody. “This campaign celebrates laughter, indulgence, and snacks that are as authentic as the banter.”
Noice, known for its clean-label, small-batch food crafted with local makers, is fast becoming India’s go-to for fresh, honest bites. Its festive line-up, featuring preservative-free kaju katli, besan laddoos, bikaneri sev, and butter biscuits, pairs nostalgia with a modern twist, wrapped in packaging that’s as Instagrammable as the punchlines.
With The Honest Party, Noice proves that this Diwali, the sweetest thing isn’t the mithai, it’s the comeback of chaotic comedy.
Brands
Worms in Vande Bharat curd spark Rs 60 lakh fines, IRCTC summons Amul
Viral Vande Bharat video triggers crackdown and sharp food safety debate
NEW DELHI: A food safety row on board a Vande Bharat Express has snowballed into a major controversy, with over Rs 60 lakh in penalties imposed and multiple stakeholders, including Indian Railway Catering and Tourism Corporation and Amul, coming under scrutiny.
The incident dates back to March 15, when passenger Ritesh Singh discovered live worms or weevils in a sealed cup of curd served during a journey on the Patna to Tatanagar route. A video capturing the moment quickly went viral, showing the passenger confronting onboard staff. In the clip, a train attendant is heard initially dismissing the insects as kesar, before the seriousness of the situation became apparent.
Early reports suggested the curd may have been past its expiry date or improperly stored, raising concerns over handling practices rather than just sourcing.
The fallout was swift. On March 25, the Railway Board pulled up authorities for what it termed gross negligence, ordering strict action. The catering vendor, Krishna Enterprises, was fined Rs 50 lakh, had its contract terminated with immediate effect and was blacklisted. Meanwhile, Indian Railway Catering and Tourism Corporation itself was fined Rs 10 lakh for inadequate supervision and for initially imposing what was seen as a token penalty of Rs 25,000 on the vendor.
The railways have also summoned Amul to explain the apparent breach in product quality, even as the dairy giant has strongly denied responsibility.
In its clarification, Amul maintained that contamination at the manufacturing stage was highly unlikely. The company stated that weevils cannot survive or reproduce in sealed curd due to its acidic nature and lack of oxygen. It further indicated that an internal audit found the batch shown in the viral video did not appear to be sourced through its authorised distribution network, suggesting a possible supply chain lapse at the vendor’s end.
The company also pointed to what it described as an “infested tray” theory, noting that a frame-by-frame review of the video suggested the pests may have crawled into the curd from an external surface rather than being present inside the sealed product during production.
While responsibility continues to be debated, the incident has triggered wider concerns over food safety standards on premium trains. The Railway Board has since ordered surprise inspections across catering services to prevent a repeat.
For passengers, the episode has left a sour aftertaste. For the railways and its partners, it is a clear signal that hygiene lapses, however small, can quickly spiral into a full-blown credibility crisis.
