Brands
AIB vibes return with Noice’s Honest Party laugh riot
MUMBAI: Who needs candles when the jokes are lit? This Diwali, premium food brand Noice swapped syrupy sentiment for sidesplitting humour, teaming up with comedy favourites Tanmay Bhat, Rohan Joshi, Aishwarya Mohanraj and Lekh Uthaiah for “The Honest Party,” a hilarious spin on festive chaos that’s got everyone talking.
The video, which brings back serious AIB energy, takes viewers inside a Diwali house party gone delightfully off the rails, with awkward plus-ones, uninvited guests, and friends roasting each other over flirting fails and Formula 1 impressions.. Amid the laughter, one thing stays Noice: the snacks. From Mathura ke pede to Lebanese pita pockets, every gag is matched by a mouthful of flavour.
In less than 24 hours, the film has notched up over 2.2 million views and 26,000 reposts, proving that when it comes to festive ads, funny beats filmi.
“We wanted to capture real conversations and those perfectly imperfect Diwali moments,” said Noice spokesperson Royan Mody. “This campaign celebrates laughter, indulgence, and snacks that are as authentic as the banter.”
Noice, known for its clean-label, small-batch food crafted with local makers, is fast becoming India’s go-to for fresh, honest bites. Its festive line-up, featuring preservative-free kaju katli, besan laddoos, bikaneri sev, and butter biscuits, pairs nostalgia with a modern twist, wrapped in packaging that’s as Instagrammable as the punchlines.
With The Honest Party, Noice proves that this Diwali, the sweetest thing isn’t the mithai, it’s the comeback of chaotic comedy.
Brands
Bikaji Foods International acquires remaining stake in Petunt Food
Snack maker spends Rs 8 crore to buy the remaining 48.78 per cent stake
MUMBAI: Snack maker Bikaji Foods International said on Friday its board has approved the acquisition of the remaining 48.78 per cent equity stake in Petunt Food Processors Private Limited, turning the firm into a wholly owned subsidiary.
The additional investment, valued at about Rs 8 crore, will consolidate Bikaji’s ownership in Petunt Food. The company earlier held a 51.22 per cent stake in the food processor.
Following the transaction, Bikaji acquired 35,98,998 equity shares with a face value of Rs 10 each, representing the balance 48.78 per cent stake, the company said in a regulatory filing.
Petunt Food Processors has an authorised share capital of Rs 8 crore, comprising 80 lakh equity shares with a face value of Rs 10 each. Its paid-up share capital stands at Rs 7.37 crore, divided into 73,78,098 equity shares.
Bikaji said the acquisition aims to consolidate its shareholding and securing full ownership and operational control of Petunt Food, which plays a key role in the company’s operations in southern India.
Petunt Food Processors manufactures and processes a range of food products, including sweets and namkeen, and undertakes packaging, labelling, grading and distribution of food-related items.
The company reported a turnover of Rs 363 crore in FY2023, while its turnover stood at Rs 52.07 crore in FY2025.
