MAM
Ahmad joins Saatchi & Saatchi as VP for Delhi
MUMBAI: Publicis Groupe’s Saatchi & Saatchi Delhi has roped in Jaibeer Ahmad as the new vice president.
In his advertising career spanning over a decade, Ahmad has worked with some of the top advertising agencies such as Ogilvy & Mather, Lowe, FCB and Rediffusion.
Starting his career with RK Swamy BBDO, Ahmad got his first exposure to advertising with brands such as Dabur and Educare. Since then, he has worked on some of the most exciting brands like Airtel, Nestle, SABMiller, Allout, Whirlpool and LG.
During his stint at Rediffussion, Ahmad handled Airtel before being made business head on LG.
In 2010, Ahmed got to experience marketing from the client’s standpoint. Having joined Samsung Electronics, he looked after the marketing communication for their air-conditioner business. This gave him a perspective on the total communication business.
On joining Saatchi & Saatchi Ahmad says, “The challenge to grow the Delhi business, a chance to work in a happy, transparent work culture and the confidence of being around like-minded leaders makes this an exciting opportunity.”
Saatchi & Saatchi CEO Kamal Basu said, “We are aggressively hiring best-of-class talent. Given Jaibeer’s passion and maturity, he’s an ideal candidate to help fill up the world with Lovemarks.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
