MAM
Agoda: Goa emerges as top destination for Republic Day weekend
Mumbai: As India gears up for the year’s first long weekend, domestic getaways are on the card for travellers. Digital travel platform Agoda has revealed the top locales that Indians will be exploring during the upcoming Republic Day weekend. For the second year running, Goa emerged as the most searched destination, followed by Puducherry, Jaipur, Ooty and Mahabaleshwar.
Goa is a traveller’s favourite year-round, and the Republic Day weekend will be no different. The city is known for its vibrant nightlife and is home to pristine beaches, alluring forts, and local delicacies. Coming in second after Goa was Puducherry, another coastal destination, which offers a unique blend of French and Indian cultures. The town is home to mesmerising architecture, and stunning beaches, and is a wellness paradise.
Jaipur, also known as the pink city, claimed the third spot on the list. Jaipur has captured travellers’ attention because of its rich heritage and the abundance of sightseeing experiences on offer. With culinary delights, shopping experiences at the local markets, and the chance to explore landmark palaces, Jaipur caters to the varied preferences of any travel enthusiast.
The growing popularity of the other two destinations in the top five – Ooty and Mahabaleshwar – revealed that scenic beauty is an important driver for travel preferences this Republic Day weekend. The two hill stations offer stunning views and unique experiences, from strawberry picking in Mahabaleshwar to exploring the aromatic tea plantations of Ooty. Both cities provide a perfect canvas to travellers seeking a relaxing weekend trip.
Agoda country director India, Sri Lanka, and Maldives Krishna Rathi shared, “As 2024 kicks off, the first long weekend is clearly marked in the calendars of many Indian travellers. Agoda’s booking data highlights an interest in diverse destinations that offer a mix of cultural, culinary, and local experiences. Mirroring the trend in 2023, Goa, Puducherry and Jaipur have yet again emerged as the top choices for a domestic getaway. We expect to see similar excitement for domestic and international trips from Indian travellers and look forward to helping them see the world for less with the great deals on Agoda’s platform.”
Agoda, offering over 3.9 million holiday properties, flights, and activities that can be booked together, is at the forefront of making travel easy and accessible. For Indian tourists looking to explore domestically or abroad, Agoda’s platform provides an ideal gateway for a hassle-free and memorable travel experience.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
