MAM
Affle’s Maas platform bolsters leadership team with two key appointments
Mumbai: Affle’s Maas, the unified mobile user acquisition platform, has bolstered its leadership team with the appointment of Sushant Tomar as senior director – India and Sharadh Manian as director of supply partnerships.
Tomar will lead the expansion of Maas platform in India and help drive business growth for advertisers and Manian will lead global supply partnerships and drive strategic partnerships for Mass, said the company in a statement.
“We welcome Sushant and Sharadh to our leadership team and wish them a successful journey at Mass,” said Mass India chief data & platforms officer & head Vipul Kedia. “Their cross-functional and relevant industry experience will enable us to drive further growth for our platform and strengthen our verticalized offerings for leading advertisers.”
Tomar joins Maas with over 12 years of experience in driving and scaling high-growth businesses across fintech, SaaS, adtech, and e-commerce industries. In his last stint at M&C Saatchi Performance as country director, he played a key role in setting up and scaling the India business. “Digital advertising in India is at an exciting phase with strong tailwinds encouraging the app marketers to opt for a diverse mix of channels and consumer touchpoints to engage with their users. I look forward to onboarding new partners while growing the business with our existing partners,” said Tomar on his new role.
Manian comes with over 14 years of experience across SVG Media – A dentsu Aegis Network company, Bertelsmann, and HT Media amongst others. In his last stint at SVG Media – dentsu as director of business development, he was responsible for managing scaled-up global supply partnerships in programmatic and performance marketing. “With an unprecedented surge in digital adoption across the globe, I can’t imagine a more exciting time to join the Maas team. I look forward to partnering with some of the leading in-app and digital advertising ecosystem players to drive business growth through new strategic initiatives, in India and beyond,” stated Manian.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
