MAM
Affle reports robust performance for Q2 & H1 FY2024
Mumbai: Affle (India) Ltd, a consumer intelligence driven global technology company, has announced results for the second quarter and half-year ended 30 September 2023.
Q2 FY2024 Highlights (y-o-y):
Revenue from Operations of Rs. 431.3 crore, an increase of 21.6% y-o-y
EBITDA at Rs. 87.2 crore, an increase of 20.6% y-o-y
PAT at Rs. 66.8 crore, an increase of 13.8% y-o-y
H1 FY2024 Highlights (y-o-y):
Revenue from Operations of Rs. 837.9 crore, an increase of 19.3% y-o-y
EBITDA at Rs. 165.3 crore, an increase of 17.3% y-o-y
PAT at Rs. 133.0 crore, an increase of 17.4% y-o-y
Affle reported a robust performance for Q2 FY2024 with a consolidated revenue from operations of Rs 431.3 crore, an increase of 21.6% y-o-y from revenue of Rs 354.6 crore in Q2 last year. EBITDA stood at Rs 87.2 crore, an increase of 20.6% y-o-y. EBITDA margin was at 20.2% in Q2 FY2024. PAT increased by 13.8% y-o-y to Rs. 66.8 crore from Rs. 58.7 crore in Q2 last year. This growth was broad-based coming from both CPCU business and non-CPCU business, across India & International markets.
For H1 FY2024, consolidated revenue from operations stood at Rs 837.9 crore, an increase of 19.3% y o-y. EBITDA was at Rs 165.3 crore, an increase of 17.3% y-o-y and EBITDA margin stood at 19.7%. PAT increased by 17.4% y-o-y to Rs 133.0 crores.
The CPCU business noted strong momentum delivering 7.2 crore converted users in Q2 FY2024, an increase of 11.4% y-o-y and taking the total converted users delivered in H1 FY2024 to 14.1 crore. The CPCU Revenue stood at Rs 400.6 crore in Q2 FY2024, an increase of 21.6% y-o-y. The top industry verticals for the company continued to be resilient, helping it register a robust growth anchored on the CPCU business model.
Commenting on the results, Affle CEO & MD Anuj Khanna Sohum said, “Affle’s growth has been broad-based coming from both existing and new customers, across India & global emerging markets which continue to perform well despite the tough macro-economic conditions globally. The resilient nature of our business helped us achieve highest quarterly revenue run rate, highest EBITDA, consumer conversions and CPCU rate in Q2 FY2024.
Our consistent growth trajectory is well supported by greater consumer adoption of connected devices, unique ROI-linked CPCU business model, relentless focus on R&D and strong operational execution focused on 4Ps – People, Platforms, Productivity and Profitability.
We continue to augment our business by strengthening our technological edge and investing in developing innovative solutions for our customers globally. As a testament, we recently released GenAI-powered multilingual capabilities on iOS Appstore that makes us early forerunners on advanced use cases on the OEM ecosystem, aligned to our Affle2.0 growth strategy.
Looking forward, we remain focused on fortifying our ecosystem-level partnerships with deeper strategic realignment and are investing to further expand our tech IP, product propositions and our on-ground presence across geographies to drive sustainable growth for all our stakeholders.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
