Digital
Affle posts strong Q4 FY2024 results with 42.3 per cent revenue growth
Mumbai: Affle (India) Limited, a consumer intelligence driven global technology company, has announced results for the fourth quarter and twelve months ended March 31, 2024.
Q4 FY2024 Highlights (y-o-y):
1 Revenue from Operations of Rs. 506.2 crore, an increase of 42.3% y-o-y
2 EBITDA at Rs. 99.0 crore, an increase of 38.2% y-o-y
3 PAT at Rs. 87.5 crore, an increase of 40.2% y-o-y
Full-Year Highlights (y-o-y):
1 Revenue from Operations of Rs. 1,842.8 crore, an increase of 28.5% y-o-y
2 EBITDA at Rs. 361.1 crore, an increase of 23.2% y-o-y
3 PAT at Rs. 297.3 crore, an increase of 21.5% y-o-y
Consolidated Performance Highlights
Affle reported a robust performance for Q4 FY2024 with a consolidated revenue from operations of Rs 506.2 crore, an increase of 42.3% y-o-y from revenue of Rs. 355.8 crore in Q4 last year. EBITDA stood at Rs. 99.0 crore, up by 38.2% y-o-y. EBITDA margin was at 19.5% in Q4 FY2024. PAT stood at Rs. 87.5 crore, up by 40.2% y-o-y.
For FY2024, consolidated revenue from operations stood at Rs. 1,842.8 crore, an increase of 28.5% y-o-y. EBITDA was at Rs. 361.1 crore, an increase of 23.2% y-o-y and EBITDA margin stood at 19.6%. PAT increased by 21.5% y-o-y to Rs 297.3 crore.
The CPCU business noted strong momentum to deliver 8.8 crore converted users in Q4 FY2024, an increase of 41.4% y-o-y and taking the total converted users delivered in FY2024 to 31.3 crore.
The CPCU revenue stood at Rs. 503.8 crore in Q4 FY2024, an increase of 57.4% y-o-y. The top industry verticals for the company continued to show favourable momentum, helping it register a robust growth anchored on the CPCU business model.
Commenting on the results, Affle MD & CEO Anuj Khanna Sohum said: “Q4 FY2024 marked a landmark period for Affle, as we achieved record growth on both year-over-year and sequential basis. We achieved our highest quarterly revenue run-rate, highest EBITDA, PAT and consumer conversions till date. This reflects our ongoing commitment to enhance our product capabilities delivering integrated platform solutions and premium propositions, as well as expand our technological prowess particularly in Gen AI, to significantly strengthen our market position.
As we conclude FY2024 on a strong note, our achievements are not just a testament to our resilience, but also a clear indicator of our long-term potential. With over 5X growth in topline and profitability in the last five years powered by our unique ROI-linked CPCU business model, and our continued investments in tech, markets and teams expansion, we are poised to continue our trajectory of robust growth with enhanced profitability.
We remain dedicated to delivering sustainable value creation for all stakeholders. We are excited about harnessing next-gen technologies to shape the future of digital advertising in a hyper-connected world, as we enter FY2025 with great optimism.”
We continue to witness a robust market opportunity as advertisers steadily accelerate their digital spending, resulting in a broad-based growth in our CPCU business, coming across our top industry verticals globally.
This quarter underscored the success of our realigned strategies & teams, consistent efforts to enhance platform & product capabilities, relentless focus on R&D and deeper ecosystem-level partnerships.
Our commitment remains steadfast in paving the way towards advanced digital technologies through responsible integration of Gen AI across conversion-driven marketing. In line to this, we filed 15 new patents in India during the quarter. We continue to expand the breadth of our tech IP assets and are investing in Gen AI powered innovations to go beyond the mere adoption of AI for cost efficiencies, but rather fortify our competitive moat and drive long-term revenue growth.
We remain focused on delivering greater strategic value for all our stakeholders and are excited about the future possibilities to drive sustainable business impact with next-gen technologies.”
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
