MAM
Affle appoints Martje Abeldt as chief revenue officer of RevX Platform
NEW DELHI: Affle (India) Ltd, the consumer intelligence technology company, today announced the appointment of Martje Abeldt as chief revenue officer – Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Abeldt will drive business and platform growth for RevX, and will be based out of Singapore.
An accomplished practitioner in digital domain, Abeldt joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and Consumer Goods industries. Proficient in six languages and with an international perspective, he excels at creating sustainable competitive advantage for key platforms and products in the mobile apps ecosystem. In his most recent role at Remerge, he was spearheading the App Retargeting Platform business for APAC. Prior to Remerge, he has been instrumental in driving business performance for App Annie in Central Europe, Russia and CIS, preceded by the Country Manager role at Smart AdServer. He holds a Global EMBA from IE Business School in Madrid/Fudan University in Shanghai, a bachelor’s degree in International business & economics from London Metropolitan University and a degree in marketing communications from BAW in Munich.
Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”
Abeldt said “I can't imagine a more exciting time to join Affle and look forward to complement the exceptional entrepreneurial capabilities of the leadership team. It gives me immense excitement to lead the RevX Platform to help drive business growth across markets through new strategic initiatives.”
This announcement comes along Affle’s another key appointment of Raghav Maheshwari as director – global account management, who joins with 10+ years’ experience. In his last stint, he was working for Inmobi as director – sales (south east Asia) and has played key roles in the ad tech ecosystem across APAC markets. He has previously driven growth initiatives for companies like Fidelity Investments and The Smart Cube.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
