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AFAA launches DigiAsia
MUMBAI: The Asian Federation of Advertising Associations (AFAA) announced the launch of their new property DigiAsia a bi-annual event which will be held from 11 to 14 November 2014 in Taipei.
According to AFAA chairman Pradeep Guha it caters to a growing need amongst creative, management, design and technical professionals to have a truly global digital congress. He adds: “This is a very happy day for us. After the AdAsia which has become a respected and looked-forward-to event on the roster of all senior communications professionals, DigiAsia is a new property AFAA has curated. As we all know, Taiwan has been at the forefront in this space, and therefore we felt it was the ideal place to organise this event.”
DigiAsia will provide delegates an opportunity to learn from experts, share with peers and be inspired by cutting-edge innovation. With several interesting formats, there will be a Digi Forum with 20 experts in the field. There will also be a unique Digi Matching session between entrepreneurs and business leaders.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
