MAM
Aegis Media’s Vizeum India appoints Subhas Warrier VP – South India
MUMBAI: Vizeum India has appointed Subhas Warrier as vice president south India.
Subhas will play an important role in the agency‘s growth strategy in south India. He will be based in Chennai and will report to Vizeum managing director Indian subcontinent S Yesudas.
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On the appointment, S Yesudas said, “Vizeum has consolidated Chennai well and is at an interesting juncture in its journey as we look at spreading our wings in more markets in the region. We just announced our Kochi launch. Subhas brings on board all that‘s needed for our South India strategy. I‘m delighted to welcome him into the Vizeum family and wish him all the very best as I look forward to working with him.”
Commenting on the new role Subhas Warrier said, “What attracted me to Vizeum is the inspiring leadership, the determination with which the company has been built from scratch as well as the faith of clients. What I see of Vizeum from the inside simply amazes me. I would passionately take it to as many clients as possible as I feel every advertiser needs to be exposed to the Vizeum way of thinking. I look forward to partnering Yesu (S Yesudas) and the leadership team in taking Vizeum to the next level.”
Subhas held various positions during his 20 plus years media career in agencies like JWT, Ogilvy & Mather, MindShare, Eye-2-Eye Media & Dentsu. He was last leading the south India team at Initiative, based in Bangalore.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
