MAM
Aegis Media sets up integrated media office
MUMBAI: Aegis Media India is bringing all its subsidiary companies under one roof. The first integrated media office will house Aegis Media, Carat Media, Posterscope, Vizeum, Isobar, Brandscope and Carat Fresh Integrated & Hyperspace.
The initiative, being first of its kind in India, will enable clients to get media planning & buying, OOH, full service digital facilities including creative, SEM, SEO, social media, retail, visual merchandising and activation services will come under the single umbrella office.
Aegis Media chairman India & CEO South Asia Ashish Bhasin said, “This is a landmark move for us and I predict it will be a trendsetter in the industry. Our unique country level P & L allows us to be able to offer everything to our clients, without worrying about silos but retaining the advantages of specialization. It is a competitive advantage we have. We have made this large investment, encouraged by the spectacular growth that we have seen in Aegis Media India over the last two years. It’s now time for us to take the next step towards leadership status in the industry by providing a world class product, which India has far missed. This marks the start of the next generation of Media & Communication services in India”.
The office incorporates the latest in technology. It is designed by the interior specialist Shashikala Chander.
The new Aegis Media office is strategically located on the top floor of Poonam Chambers ‘B‘ in Worli.
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
