MAM
Aegis Media acquires China’s Trio Digital
MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service digital agency in China.
The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group, which already includes wwwins Isobar and OMP.
Chris Chen will continue as CEO and executive creative director of Trio Isobar, supported by general manager April Chang and deputy general manager Britney Pai.
Commenting on the acquisition, Aegis Media Asia Pacific CEO Nick Waters said, “Trio is a top class digital marketing agency with high quality creative credentials. Bringing Trio into the group adds another dimension to our market leading digital capabilities in China. This is an exciting move and we welcome Chris and his team to the company.”
Isobar Asia Pacific CEO and global chief strategy officer Jean Lin added, “Trio offers great credibility in China when it comes to integrated creative and digital innovation, not to mention the agency’s pioneering spirit and strength of talent – something Isobar is always on the lookout for around the world. The addition of Trio will make Isobar one of the largest digital marketing agency networks, with over 700 digital specialists in China, including wwwins Isobar and OMP.”
“Isobar’s reputation is strong in China, so when the opportunity arose to join the Aegis Media network, it was an obvious decision and one that will grow our business exponentially,” Trio Isobar CEO and ECD Chris Chen said, adding, “Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network.”
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
