Events
Adwise 2002 : Sony Entertainment Television – A Profile
In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International Television backed by the power of SONY with a global network of over 35 international ventures, the channel is dedicated to provide the best in Hindi family entertainment to the largest percentage of the Indian population – the young adult. With channels like SETMAX, offering the best of Hindi films, mega events and cricket. AXN, a powerhouse of the best international action and adventure programming under its belt, Sony Entertainment Television is also responsible for the distribution of CNBC India. Just recently, Discovery Networks International (DNI) and Sony Entertainment Television India (SET India) announced their intent to create a distribution alliance for six entertainment channels in India. The partnership will join the distribution of Discovery’s quality nonfiction brands, Discovery Channel and Animal Planet, with Sony Entertainment Television’s represented brands, SET India, SET MAX, AXN, and CNBC.
As part of the Sony family, the channel has access to a wide variety of international software from film and television divisions of Sony Pictures Entertainment.
The channel has an impressive line-up, which ranges from the supernatural to the light-hearted, from daily soaps to life-style improvers, from the most glamorous events to legendary blockbusters.
On April 28,1997, history was written as Lata Mangeshkar’s concert hit an all-time high market share of over 50%, and on October 17,1998, when the market share zoomed to 85% with the popular blockbusters ‘Hum Aapke Hain Koun’. Being a truly global brand, Sony Entertainment Television is also enjoyed by vast audiences in the Middle East, the UK, Europe, Bangladesh, Maldives, Australia, Malaysia, East Africa, South Africa, Phillipines and the US. The current favourites of Indian Television programming from Sony Entertainment Television are Aahat – chilling tales of the supernatural, CID – the police procedure thriller that invites viewers to be part of the investigation, Heena – the story that has made millions of viewers ask themselves “Are marriages really made in heaven?”, Boogie Woogie – the ultimate dance show, Shree Ganesh and Shri Krishna – the biggest mythological shows, Mahabharat – the greatest epic drama, Kutumb – the story of a marriage based on hatred!, Kkusum, an ordinary girl’s extra-ordinary story, Hubahu – when twins secretly exchange lives….and fate steps in!, Dhadkan – anxiety, trauma and hope in a gripping medical drama, Hum Hain Dilwale – hatred was never funnier and many other shows.
The channel was the first to bring The Femina Miss India Contest and The Annual Filmfare Awards to viewers at home. Both the events are live and exclusive only on Sony Entertainment Television. Some of the more recent blockbuster events conceived, designed and developed exclusively for Sony Entertainment Television viewers include Eternal Asha – the Asha Bhonsale concert, which was telecast for the first time on TV on December 31, 2000. Sony Entertainment Television also created a special commemorative capsule for the ‘Showman of the Millennium – Raj Kapoor’ through a carefully created mix of original programming and films. Also, there was the “Dev Anand – The Evergreen maestro of Movies” film festival, which showcased the evergreen superstar’s best films.
The channel also presented a festival showcasing Yash Chopra’s best films. Sony Entertainment Television has always combined international expertise and Indian values to create world class programming, which is not just picture perfect, but also tugs at the heartstrings of viewers of over 29 million households in India. And now, with the hottest shows, and a brand new on-air look…we are just getting bigger and greater.
Having provided entertainment and value for its viewers and advertisers for more than six years now, the success of the channel is defined by the highly professional, qualified and dedicated management team motivated and focused to lead the channel from strength to strength.
Sony Entertainment Television – continuously developing the next generation of entertainment and building stronger bonds with the entire family. Sony Entertainment Television can be found on the World Wide Web at http://www.setindia.com
MUMBAI: Disney Star India is in the running for this year’s IBC2024 Innovation Awards which are to be held on 15 September at 18 hours. The category for which it has been shortlisted is the social impact award for its work with India Signing Hands through which it brought the IPL 2024 coverage to almost 67 million hard of hearing and 34 million visually impaired fans on Star Sports.
Late last month, the IBC announced the finalists for the IBC Innovation Awards which celebrate and honour collaborative initiatives leading to ground-breaking solutions that address real-world media, entertainment and technology industry challenges. This year’s awards bring together under one roof IBC’s innovation and social impact awards to create a unified celebration of industry advances, with five categories now being judged: content creation, content distribution, content everywhere, social Impact, and environment & sustainability.
“This year’s entries once again showcased the global reach and appeal of the IBC Innovation Awards with projects of the highest quality received from six continents,” said chair of the 2024 IBC Innovation Awards jury Fergal Ringrose. “Meanwhile, constantly evolving delivery methods and audience consumption patterns demand that content producers around the globe must innovate dynamically in order to stay relevant and competitive in the modern media and entertainment technology ecosystem. I would like to sincerely thank our panel of judges for their diligence and ability to adapt, as we brought our three content categories together with environment and sustainability and social impact this year for our new-look IBC Innovation Awards.”
Former news anchor Sasha Qadri is set to host the awards in the auditorium complex at the RAI on Sunday.
This year’s finalists in the Content Creation category include:
* The National Football League (US), ESPN, Disney/Pixar and Beyond Sports for creating the first fully animated, real-time NFL alternative broadcast set in the Toy Story universe.
* Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 Opening Ceremony and a sea-based 5G network for sailing competitions in Marseille.
* Aspire for working with Vislink and FocalPoint VR to develop a virtual reality over RF wireless solution for the inaugural season of Aspire’s Abu Dhabi Autonomous Racing League (A2RL).
The organisations named as finalists in Content Distribution are:
* Claro for creating a new approach to pay TV in Brazil, integrating streaming channels and applications, delivering entertainment to consumers with a complete pay TV offer.
* NBCUniversal Operations and Technology for its pioneering project to transform the way its TV channels are delivered to consumers worldwide.
* The National Hockey League (Canada and US) in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.
The Content Everywhere finalists are:
* LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.
*Red Bull Media House for bringing together real-time GPS tracking, data management and advanced visualisation to transform viewing experience across live broadcast, web widgets and AR mobile app.
* Franceinfo (France Télévisions) for working with PimpMyCompany to aggregate text/audio/video/photo messages from various platforms and broadcasting them live on air.
Apart from Disney Star, the Social Impact finalists are:
* CultureQ for a new technology platform developed by indigenous-owned tech company Kiwa Digital that enables indigenous peoples globally to revitalise their language and culture at scale, while retaining sovereignty
* Sesame Workshop for its Watch Play Learn Distribution Hub which allows government agencies and aid organisations to preview and request videos for children in crisis settings.
The Environment & Sustainability finalists are:
* France Télévisions for reducing CO2 emissions by 300 tons via a pioneering 100% glass-to-glass cloud production and private 5G network.
* GreeningofStreaming for addressing growing industry concerns about the energy impact of the streaming sector, with international reach and over 30 member organisations.
* Anton/Bauer for Salt-E Dog which harnesses the power of sodium chemistry to enable sustainable television production practices.
The Innovation Awards ceremony will also feature the presentation of the IBC International Honour for Excellence, which goes to an individual or organisation that has made an outstanding impact in the industry, and the best technical paper, with all papers being presented at the 2024 IBC Conference that runs 13-15 September in the auditorium complex of the RAI.
