MAM
Adwallz adds six new accounts to its portfolio
Mumbai: Adwallz, an organised wall painting advertising solution agency, has recently bagged six new accounts taking the total number of clients to nearly 50.
The newly-added clients include banking company HDFC Bank, electronic company Philips, global chemicals company Huntsman Corporation, insurance company Bajaj Allianz and mobile service providers MTS and Vodafone.
The agency will execute the ‘Jeevan Bima and Sales‘ campaign for Bajaj Allianz in Uttar Pradesh, Jammu and Punjab.
Meanwhile, it will work on ‘Gold Loan‘, ‘Current a/c, saving a/c‘ campaigns for HDFC in Andhra Pradesh and Orrisa.
For Huntsman Corp, Adwallaz will take charge of the Karpenter and Araldite brand across India and for Philips it will look after CFL and TL in Madhya Pradesh and Gujarat.
For MTS and Vodafone, the agency will take charge of branding in Maharashtra and Bangalore respectively.
Adwallz founder and CEO Mihir Mody said, “This quarter has been very significant for Adwallz in terms of new accounts. We are happy to be associated with these brands that are well established in their respective industry. Being associated with such big corporations gives us an opportunity to exhibit our creativity and innovation. Our endeavor is to deliver the best in terms of creativity and create a unique advertising experience for the target audience of the brands.”
The company that came into existence in 2004 won the newly added accounts in the last one month. The execution for these campaigns has started from the first week of October. At present, Adwallz has corporate giants like HUL, Colgate, Marico, Godrej and Wipro amongst many in its current portfolio.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
