MAM
Advertising on mobiles in US shows marked increase
NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States.
Total ad investments will jump 5.3 per cent from last year to reach $180.12 billion in 2014, according to eMarketer, which tracks such spending.
Mobile will lead this year’s rise in total U.S. media ad spending, and advertisers will spend 83 per cent more on tablets and smartphones than they did in 2013 — an increase of just over $8 billion.
By the end of this year, mobile will represent nearly 10 per cent of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops, projects the company.
Though investments in TV advertising will rise just 3.3 per cent, advertisers will spend $2.19 billion more on the medium than they did in 2013, making it the second-leading category in terms of year-over-year dollar growth, according to eMarketer.
The surge on mobile advertising is attributed to the fact that consumers are spending more time with their devices, an average of two hours 51 minutes per day this year, compared to two hours 19 minutes the year before.
Google and Facebook lead the top American digital ad-selling companies. The category will represent 18.2 per cent of total media ad spending this year, eMarketer projects.
Google alone accounts for more than 10 per cent of all advertising spending in the U.S, and in 2016, together Google and Facebook will take a 15 per cent share of the $200 billion total media advertising market.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
