MAM
Advantage Media enters India, partners White Rivers
MUMBAI: Denmark-based Advantage Media ventures into the Indian Market, through a collaboration with White Rivers Media, to bring their proprietary Remarketing Tool to the country. White Rivers Media will be the exclusive representative of this tool in the Indian Sub-Continent. With this collaboration, together they aim to provide strategic online re-targeting solutions tothe top eCommerce players in India.
The collaboration plans to deliver definitive value to the eCommerce industry in terms of improved Conversion Rates and Personalized Retargeting. They will be closely working with the Confederation of Danish Industry to create mutually beneficial solutions for companies from both the countries.
White Rivers CEO Shrenik Gandhi said, “This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. Advantage Media is bringing the properiteary tool to India for the first time. Their solution has already proven its mettel for eCommerce industry across 20 countries.”
Advantage Media founder Jonas Frederiksen, “This is the next step towards following the strategy we started almost four years ago. India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online. This growth is amazing and we would, of course, like to be part of this, the next coming years.”
He also added, “We bring a unique product with a unique payment model i.e. “our clients only pay if we bring revenue”.
Advantage Media’s remarketing advertising solutions has been offering behavioral services retargeting to large retail groups like Zalora, Pontofrio.com, Extra, OLX and Jack & Jones.
MAM
Axel Springer to acquire Telegraph Media Group in £575 million deal
Deal sidelines rival bid from Daily Mail owner DMGT
BERLIN: German media conglomerate Axel Springer has agreed to acquire the UK-based Telegraph Media Group in a deal valued at about £575 million, marking one of the most significant cross-border investments in the British news industry in recent years.
The agreement involves an all-cash purchase of the Daily Telegraph and Sunday Telegraph, bringing months of uncertainty over the ownership of the historic newspaper titles to an end. The move also sidelines a rival proposal from Daily Mail and General Trust, the parent company of the Daily Mail.
Axel Springer chief executive Mathias Döpfner said the acquisition reflects the company’s long-standing interest in the publication and its legacy in British journalism. Owning The Telegraph, he said, is both a privilege and a responsibility.
Döpfner noted that Axel Springer had attempted to buy the newspaper more than two decades ago but failed at the time. The new agreement, he added, finally fulfils that ambition.
The Berlin-based media group plans to launch an investment programme aimed at strengthening the Telegraph’s operations and expanding its business footprint. As part of the strategy, the company intends to grow the publication’s presence in the United States and broaden its international reach.
Telegraph Media Group was put up for sale in 2023 after its former owners, the Barclay brothers, ran into mounting debt obligations. Several takeover efforts have since collapsed before reaching completion.
In 2025, a bid from Daily Mail and General Trust had been agreed but later faced regulatory scrutiny.
UK culture secretary Lisa Nandy said the government has initiated a review of the proposed ownership change, citing concerns that the deal could affect the diversity of viewpoints in Britain’s media landscape.
She added that the Competition and Markets Authority will examine potential competition implications, while communications regulator Ofcom will assess broader public-interest considerations related to the transaction.
