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Adstream appoints Dipali Mahesh as managing director for India
MUMBAI: Adstream has announced the appointment of Dipali Mahesh as managing director for Adstream India effective from 9 May. Mahesh joins from HIT 95 FM where she served as national sales head.
A global provider of media delivery, digital asset management and analytic technology, the company is headquartered in London and helps brands and agencies to manage the creation, optimization, storage and delivery of content.
“After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India.” said Adstream Asia CEO Christine Sterk. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”
“I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh.
She added further, “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality. Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India. This is a terrific opportunity that any leader would welcome.”
Adstream currently works with over 6,000 global agencies and brands. They claim to manage over 25 mn creative assets and delivering 2 mn assets per year to more than 125 countries. The Adstream Technology Platform is a all-in-one digital asset management solution which allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system and enables seamless workflows and unparalleled advertising and marketing transparency.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
