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Adstream appoints Dipali Mahesh as managing director for India

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MUMBAI: Adstream has announced the appointment of Dipali Mahesh as managing director for Adstream India effective from 9 May.  Mahesh joins from HIT 95 FM where she served as national sales head.

A global provider of media delivery, digital asset management and analytic technology, the company is headquartered in London and helps brands and agencies to manage the creation, optimization, storage and delivery of content.

“After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India.” said Adstream Asia CEO Christine Sterk. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”

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“I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh.

She added further, “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality. Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India.  This is a terrific opportunity that any leader would welcome.”

Adstream currently works with over 6,000 global agencies and brands. They claim to manage over 25 mn creative assets and delivering 2 mn assets per year to more than 125 countries. The Adstream Technology Platform is a all-in-one digital asset management solution which allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system and enables seamless workflows and unparalleled advertising and marketing transparency.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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