AD Agencies
Adman Chetan Shetty hops over to Publicis Groupe as managing director
JAKARTA: Chetan Shetty, a seasoned advertising executive, has switched allegiances from McCann Worldgroup to Publicis Groupe, taking up the role of managing director at the French advertising conglomerate’s Jakarta office in September.
The move marks the end of Shetty’s five-and-a-half-year stint at McCann Worldgroup, where he served as managing director since March 2020. During the same period, he also held the managing director position at FCB Global, suggesting he juggled dual roles across the Interpublic group agencies.
Before his McCann days, Shetty spent nearly two years as partner for content at WPP’s Wavemaker, following a substantial five-and-a-half-year tenure at FCB Global where he climbed from group account director to head of digital.
His career portfolio reads like a who’s who of multinational brands. At FCB Global, Shetty orchestrated campaigns for Beiersdorf’s Nivea and Mondelez’s Oreo across southeast Asia, whilst winning new business from Unilever (Pepsodent, Zwitsal), Fonterra (Anlene, Anmum), and Standard Chartered Bank. His digital-led integrated campaigns earned him the Citra Pariwara Indonesia award for best digital campaign.
Earlier in his career, Shetty cut his teeth at MEC (now part of GroupM) during the inaugural seasons of the Indian Premier League, managing Citibank’s sponsorship for the tournament’s first five editions. He also crafted partnerships for Mercedes-Benz, HDFC, and Colgate across television and digital platforms.
The appointment signals Publicis Groupe’s continued push to strengthen its southeast Asian operations with experienced local talent who understand both global brand strategies and regional market dynamics.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
