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AdLift wins Tata AIG General Insurance SEO & Social Media
MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management.
AdLift will help create a digital-friendly ecosystem for various products that fall under the Tata AIG General Insurance’s hierarchy. To do this, the company aims to leverage digital mediums to identify and promote Tata AIG’s services among an audience that spends maximum time browsing the Internet.
The partnership between Tata AIG and AdLift brings together two organizations that have an important core value of failsafe digital solutions today.
Prashant Puri, Co-Founder and CEO, AdLift, expressed, “We are incredibly proud to welcome Tata AIG to our family. Tata AIG is one of the most iconic forward-thinking and vital organizations. We have big plans for 2020 and look forward to going to the next level through this partnership.”
Parag Ved, Head and Executive Vice-President, Consumer Lines, Tata AIG General Insurance said, “With our mission to create better tomorrows for our customers, we hope to deliver innovative risk solutions, following our brand tagline “Think Ahead” approach. This association with AdLift will help tap disruption created by digital media. We look forward to work with the team who are as ambitious as Tata AIG”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
