MAM
ADK Global India and The PR Stop. ink partnership to stir the creative pot
MUMBAI: Ever heard the phrase “two heads are better than one”? Well, imagine those two heads belonging to digital marketing maestros and storytelling savants. Intrigued yet? ADK Global India, a leading digital agency, has teamed up with The PR Stop., Mumbai’s storytelling gurus, promising to deliver creative chaos and tech wizardry like never before. Ready for some serious innovation fireworks?
Announced on 18 March 2025, this partnership aims to boost ADK Global India’s visibility as a formidable challenger in digital marketing. How? By blending creativity, data, and tech to reinvent the consumer experience. Simply put, they’re promising results so seamless you’ll forget they’re working behind the scenes (spoiler: they are).
ADK Global India CEO Neville Medhora says, “As a challenger agency, we’re all about simplifying complexity with integrated, tech-driven solutions that deliver real impact. This collaboration will help us showcase how our adaptive approach sets us apart and drives growth in a dynamic industry.” Translation: Expect fewer buzzwords, more results.
The PR Stop., known for crafting narratives that slice through clutter, will amplify ADK Global India’s innovative moves. The PR Stop. founder & PR strategist Rohini Saldanha adds, “I’m thrilled to team up with ADK Global India because their innovative, cohesive approach to challenging the status quo and their commitment to client success truly inspires me. At The PR Stop., we’re all about crafting stories that cut through the noise, and this collaboration allows us to spotlight ADK Global India’s mission to lead with relevance and impact.” In other words, prepare for storytelling so sharp it’ll cut through digital fatigue faster than your Wi-Fi speed.
ADK Global India, with its deep expertise in UI/UX, social media, and search optimisation, is always two steps ahead in user engagement. Combine this with The PR Stop.’s prowess in content development, crisis management, and strategic storytelling, and you’ve got yourself a partnership primed to shake up the status quo.
So, will this dynamic duo redefine creative and tech innovation, or just make competitors nervous? Either way, grab your popcorn—the digital scene’s about to get interesting.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
