MAM
ADK expands footprint to India, acquires Rage Communications
Mumbai: Japanese major ADK on Monday announced the acquisition of Rage Communications, an India-based independent agency that specialises in digital experience design and e-commerce solutions. As part of the agreement, Rage will be rebranded as ADK Rage.
“The deal accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients by bringing together their capabilities, in data-driven insights, and content narrative,” said the statement.
The acquisition will see ADK becoming the major shareholder, while Rage’s founders JRK Rao and Karthik Kumar remain as minority shareholders. Rao will continue to lead as chief executive officer of ADK Rage. Rao and Kumar, will be working closely with ADK global team to reach client companies in the digital domain.
“This partnership marks our milestone entry into the India and Australia markets – two of the fastest-growing digital markets in the APAC region,” said ADK Global Operations CEO Yasuyuki Katagi. “With Rage, we will immediately gain traction at a brand consultancy level, providing a strong starting point for the further growth in these key markets. We are also extremely excited at the collaboration opportunities to supercharge growth for our clients together. The new ADK Rage will offer clients with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale.”
Headquartered in Chennai, Rage offers a full stack of solutions across CX, CRM, UI/UX and performance marketing solutions for clients around the world. Through its offices in India, Australia (Sydney) and Singapore, the agency provides services to marquee brands and companies.
“This partnership with ADK is a significant moment in the growth of Rage as it opens new horizons in a rapidly changing global economy,” commented JRK Rao and Karthik Kumar. “Our two companies share the same vision in the digital transformation of businesses and their interactions with consumers. It is our hope that our combined strengths will add greater value to our existing clients and reach out to the larger marketing community around the world. This also represents substantial opportunities for our respective staffs to work together in an increasingly technology-led multicultural world.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
