Ad Campaigns
Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign
MUMBAI: L’Oréal Paris launches a new campaign with Aditi Rao Hydari and Siddharth, combining charm with expert haircare.
In the video, Siddharth playfully references his 2003 film Boys while discussing the challenges of an oily scalp caused by dirt and sweat. Aditi steps in to introduce L’Oréal Paris Hyaluron Pure Shampoo, enriched with salicylic acid and hyaluronic acid to cleanse and refresh the hair. Their light-hearted exchange and effortless chemistry bring a fun touch to the campaign.
L’Oréal Paris India general manager Dario Zizzi said, “Siddharth’s energy and humour perfectly complement Aditi’s elegance, making this campaign both engaging and informative. We are committed to offering scientifically advanced solutions for real hair concerns.”
The advert has quickly become a social media hit, with fans praising the couple’s engaging presence. This campaign reinforces L’Oréal Paris’ reputation for combining star power with innovative beauty solutions.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
