Brands
Adidas Running global launch in U.S this week
MUMBAI: Adidas India has announced its collaboration with Saiyami Kher. A rising name in Bollywood and widely known for her involvement in sport & fitness, Saiyami joins a host of world-class athletes in representing the three stripes.
Adidas Running business unit head Sunil Gupta, said, “An athlete at heart, Saiyami embodies the Adidas brand in every sense. She brings authenticity and motivation to every young woman & genuinely believes that empowerment must begin with one’s self. We believe that this message is the single-most important take away for the young women who look up to her and wish to kick-start their own journey to fitness and betterment through Running.”
“2017 is an exciting year for Adidas focusing on women in sport and we have a lot in store with Saiyami – she’s a big part of things to come,” he said.
Delighted about her relationship with Adidas, Kher said: “For me, Adidas represents a passion for sport; it embodies heritage whilst constantly innovating to further the athletes out there. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas. My first love is sport and it’s an honour to be a part of something that will hopefully inspire other women in our country to run and embrace fitness passionately.”
Adidas India and Saiyami are all set to kick-off this relationship with a global launch in San-Francisco, USA, later this week.
Join the adidas Energy Running movement by following @adidasrunning on Twitter and @adidasrunningIN on Facebook.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
