MAM
adidas launches its first flagship store in India
Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi.
The brand’s first LEED-certified store in the country called ‘The Home of Possibilities’, is a blend of multiple digital touchpoints and sustainability zone, embodying the future of retail experience for consumers, adidas said in a statement. “The store’s concept is inspired by the brand’s ‘Own the Game’ philosophy which focuses on the three important aspects of experience, sustainability, and credibility,” it added.
With its 32 digital touchpoints powered by green energy, the outlet offers consumers an innovative technological experience. immersive screens, digital plinths and ceiling screens further add to the digital shopping experience. Upcycled carbon tiles are used in the flooring. In line with the brand’s long-term vision and commitment towards sustainability, there’s also a dedicated ‘sustainability zone’ featuring the best sustainable collection.
“‘The Home of Possibilities’ is the very best of our brand in an unrivalled way that brings a global shopping experience under one roof,” said adidas India senior director Sunil Gupta. “Our aim is to reimagine the phygital experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in the store, the zones featuring our national athletes, and quirky local prints in the customisation zone.”
Bringing forward the essence of India, the flagship store has a devoted section for personalisation and localisation. The Delhi Print Shop offers consumers a bespoke digital DIY experience where they can get their tees done in real-time, stated the brand.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
