Brands
Adidas joins Reliance Foundation Youth Sports to take football to campus
NEW DELHI: German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.
The two have signed multi-year deal for this purpose. In the first year, the competition will be played in eight cities in Guwahati, Kochi, Chennai, Delhi, Kolkata, Mumbai, Pune and Goa, featuring over 2000 teams and 40,000 youths playing football.
The RFYS Football competitions will be held across four categories – Junior, Senior and College boys and Senior Girls.
Aimed at creating a unified structure for school and college competitions across sports, Reliance wants to encourage a multi-discipline sports culture among schools and colleges and provide young athletes an integrated growth platform.
As the performance partner with RFYS, adidas will provide the official match balls for the programme and will also be the kit partner to all the City Champions qualifying for the National Finals.
adidas Senior Marketing Director Damyant Singh said, “India’s love for the sport of football has grown tremendously over the last decade. A crucial link that was missing was the existence of a unified School and College competition that would give young athletes the opportunity to showcase their skills against the best in India. RFYS will fundamentally change the way the next generation of Indians coach, train and compete. Grassroots is the bedrock on which sporting success is built and adidas is very proud to play its part in supporting the RFYS.”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
