MAM
adidas India launches its mobile application
Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch of the adidas app, the brand is offering a discount of 20 per cent for all shoppers.
The mobile app designed to offer a personalised shopping experience to customers is powered with AI technology, understanding of user preferences with their new and improved wish-list, live chat option, and AR try-on. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts and exclusive events, said the brand in a statement.
The app will act as the home of the global membership programme – Creators Club. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include member-only product launches, ‘Member Extras’ in the form of vouchers, discounts and priority service, and ‘Hype Access’ to limited edition shoes and apparel, among others exclusives. The Creators Club membership program connects across stores, the website, and all adidas apps.
“With the launch of adidas app and the Creators Club membership programme we are bringing a personalised, secure and smooth digital shopping experience to our consumers,” said Brand adidas India senior director Sunil Gupta. “Creators Club is an exclusive connection to the best of sport and style and with it we are offering our consumers a chance to experience the best products, experiences and services from adidas.”
The app will become the home of hype with majority of the future drops being app first. These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts and more, said the statement.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
