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Adform appoints Zirca Digital as exclusive India partner
MUMBAI: Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, advertisers and publishers globally, today announced a strategic partnership with Zirca Digital Solutions, an independent digital media and brand solutions company.
With this partnership, Zirca Digital Solutions has been selected as the exclusive partner and reseller of Adform’s products and services in India with a focus on offering Adform’s third-party ad server (TPAS) and rich-media offerings to agencies, advertisers and publishers in the market.
Although digital advertising is still comparatively small, the Indian market represents a significant opportunity for the industry. With 277 million active Internet users, India has more digitally connected people than the US, and is second only to China. Mobile internet adoption continues to climb, giving national and global advertisers an attractive option for reaching and engaging India’s consumers. India also has a strong culture of innovation and entrepreneurship, which will contribute to the growth of the digital advertising ecosystem.
As an established and respected partner to local and global publishers, advertisers and platforms in India, Zirca is uniquely positioned to offer Adform’s buy-side and sell-side platforms. As Adform’s exclusive full-service partner, Zirca takes full responsibility for sales outreach, contracting, campaign management, creative services, as well as local invoicing and collection.
“The Indian economy has significant upsides, and the potential to become one of the biggest and most interesting online advertising markets in the world,” said Adform SVP of Corporate development Christian Duus. “This partnership is strategic to our global expansion plans, in that we are eager to build a business foundation and the Adform brand before the market takes off. We selected Zirca as our partner because of their track record, local market knowledge and because they align closely to our values. Like Adform, Zirca is highly service-oriented, believes in longstanding business relations and is a strong advocate of transparency, which is critical for building trust in the industry.”
For Zirca, the partnership represents an opportunity to offer a unique and leading ad tech platform to a market which has a huge need for innovative advertising technology in order to support the growth in digital advertising for a true mobile first country.
“Adform has embarked on a continuous path of innovation, introducing a dazzling array of high-impact ad formats and fully streamlined and automated technology. The company has moved the whole industry forward in exciting ways, and we’re delighted to bring this amazing breadth of technology to the Indian digital advertising ecosystem,” said Zirca CEO Neena Dasgupta.
“We are excited to work with one of Europe’s leading Ad tech companies. Through our comprehensive partnership strategy we are confident that together we will be able to establish Adform’s business in the Indian market with the same global execution standards that have garnered Adform such a distinction in the industry,” said Zirca MD Karan Gupta.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
