MAM
ADbhoot unveils Nuvama Private’s “Wealth Wisdom” campaign
Mumbai: ADbhoot has introduced the first-ever campaign for Nuvama Private, one of the Wealth management firms. This campaign, titled Wealth Wisdom, positions Nuvama Private as a forerunner in the realm of private banking and underlines Nuvama Private as the chosen partner serving the needs of Ultra High Net Worth Individuals.
The campaign, Wealth Wisdom, unravels the intricate tapestry of the UHNI world, showcasing how Nuvama Private’s expertise aligns seamlessly with their ambitions. In the campaign, a diverse group of UHNIs and Nuvama Private employees driven by aspirations and values passionately convey their steadfast confidence in Nuvama Private’s capabilities.
Nuvama Private president & head Alok Saigal said, “In an arena where the complexities of investments, transactions, and wealth management intertwine, trust stands like a sturdy pillar, upholding this vast landscape of financial possibilities. Our industry is not just about numbers, charts, and graphs; it is about the dreams of families, the success of businesses, the future we envision, and the legacy we strive to leave behind. Nuvama Private has consistently stood as a testament to its unwavering commitment to client-centricity. Our brand campaign is not merely a collection of visuals, words, and ideas, but a vivid reflection of the very essence that defines us – our values. It’s about the experiences we curate and the meaningful relationships we build.”
“Wealth Wisdom” offers a captivating narrative that touches on a diverse array of wealth management in UHNIs. The narrative touches on the thrill and caution in venturing into new business territories; the embrace of novel viewpoints over materialism; nurturing a simple idea into a thriving enterprise, global expansion, upholding cherished values, Family legacy etc.
Nuvama Private head – marcom & client engagement Nikita Chokshi said, “Wealth Wisdom goes beyond being just a campaign; it extends an invitation to delve into the universe of UHNI intelligence, values, and aspirations, highlighting Nuvama Private’s pivotal role in shaping and safeguarding their financial journeys.”
“Wealth Wisdom” unfolds its narrative canvas by featuring a diverse spectrum of UHNI individuals. It delves into the profound intelligence, discernment, and distinctive mindset of a new-age entrepreneur, successful tech startup, third-generation entrepreneur, seasoned businessman to reputed industrialist. It reflects the insights of Business owners, corporate treasuries to family offices.
The campaign moves around Nuvama Private’s Innovative Financial Strategies, capability to leverage market opportunities, Nuvama Private’s Customized Alignment, Sustainability and Commitment, Trust and Reliability, Expertise and Transparency, knowledge, Legacy Creation, and Global Vision etc. and echoes Nuvama Private as The Chosen Partner for UHNIs
ADbhoot founder & creative director Vaibhav Pandit who also directed the campaign said, “Connecting to the UHNI genre has always been a big challenge for the brands as well as agencies. It’s a very niche and difficult market to communicate. We successfully captured the insights of Nuvama Private and its target audience. We were very clear from the beginning that our communication was for the class not for the mass. By simple, insightful, and thoughtful storytelling we very subtly yet effectively incorporate Nuvama Private’s values with its clients’ values.”
Nuvama Private’s Wealth Wisdom is a digital-only campaign currently distributed through different social media and digital media platforms.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
