Brands
Adani Wilmar tops Kirana Club report for stellar customer service and order fulfillment
Mumbai: Adani Wilmar emerges as a frontrunner in the newly released Kirana Club Insider report findings, showcasing the performance of FMCG brands in crucial servicing aspects of customer service. The brand has secured an A+ rating for its exemplary performance in efficient order fulfillment. Outshining renowned brands, Adani Wilmar’s commitment to prompt delivery resonates strongly with kirana retailers.
With a focus on addressing retailers’ pain points, the report highlights the significance of timely product delivery. Adani Wilmar’s absence from the list of brands associated with out-of-stock issues as well as defective products emphasises its proactive approach to inventory management, ensuring uninterrupted supply chains and mitigating potential revenue losses.
Kirana Club insider report findings surveyed over 9,000 retailers on the Kirana Club platform and was conducted from 15 April to 5 May, with a majority of respondents from the HSM (Hindi-speaking market) region.
https://insider.kirana.club/p/retailers-verdict-on-servicing
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
