MAM
Ad Tech ’17 expects 6500 attendees from 31 nations
MUMBAI: Bringing the marketing, technology and media communities together Ad Tech 2017 — one of India’s leading marketing and media technology event — is all set for the two-day event to be held on 9 and 10 March at the Leela Ambience, Gurgaon.
Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.
With the theme of the conference “Accelerating The Evolution”, the event includes discussion on IoT, Artificial Intelligence, exploring new strategies, analyzing new initiatives and also techniques being adopted to increase efficiencies on subjects like Programmatic, mobile, Data Analytics, CRM and more.
The event is expected to be attended by over 6500 leading brands, media agencies, technology firms, and investors from India and from over 31 countries. The event will bring the smartest techno innovations and people from marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
Xapads Media CEO Nitin Gupta said, “Nowadays, technology is playing a vital role in every marketing campaign. Xapads Media helps in empowering their clients with expressive bid potentials in the market, offer full channel attribution, brand safety and provides real-time reporting that demonstrates consumer’s journey from impression to conversion. The platform offers to understand the consumers in a better way with all possible dimensions.”
As part of the sponsorship, Xapads Media will be organising ‘The big networking bash’ and ‘Pub Crawl’ – a platform which will help the participants, meet & network with their peers & industry professionals.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
