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Ad spend rises 20 % in China
MUMBAI: Advertising spend in China rose 20 per cent in the first half of the year to $17.7 billion. Companies like Procter & Gamble Co were responsible for the rise.
A report from Nielsen Media Research found that advertising targeting men was the fastest growing category, with spending on ads for men’s cosmetics increasing by 64 per cent, and spending on men’s fashions and accessories rising by 75 per cent.
About 80 per cent of ad spending in the first half of the year went to TV, while newspapers accounted for most of the rest
Media reports state that by comparison, spending on women’s cosmetics ads rose just 14 per cent, while spending on women’s fashion and accessory ads fell by 51 per cent.
The pharmaceutical industry was the biggest ad buyer in the first half of the year with 30 billion yuan in spending, followed by cosmetics and personal care products at 27.5 billion yuan.
P&G was one of the biggest advertisers in the Beijing, Shanghai and Guangzhou markets, with its Olay brand of skin care products, Rejoice shampoo and Crest toothpaste among the top 10 brands in all three markets.
Colgate-Palmolive’s Colgate toothpaste, an arch rival of Crest, was among the top 10 advertisers in two of the three markets, as were P&G’s Pantene shampoo and fast food giant McDonald’s.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
