MAM
Ad on the go gets a green glow as ETO and Cashurdrive team up
MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up with transit advertising pioneer Cashurdrive to supercharge the future of green marketing. The duo has rolled out one of India’s largest sustainable advertising initiatives turning over 2,000 electric vehicles into roving, carbon-free ad canvases.
This eye-catching, eco-conscious fleet includes 3-wheelers, 500-plus 4-wheelers and electric buses that will whizz through Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru blending brand storytelling with street-smart climate action.
“At ETO Motors, sustainability isn’t a buzzword, it’s a commitment,” said ETO Motors chief marketing officer Rajeev YSR. “We’re offering brands more than visibility, we’re offering visibility with values.”
The move follows the success of a high-voltage pilot campaign at the Kumbh Mela, where an FMCG brand used ETO’s fleet to drive both awareness and impact. Building on that momentum, this initiative isn’t just innovative, it’s accountable.
Clients can now access a real-time dashboard to monitor impressions, track kilometres driven, and even measure the environmental benefits of their campaigns. Advertising, meet analytics with a conscience.
Cashurdrive, managing director Raghu Khanna calls it “a leap forward in green advertising.” He adds, “With ETO’s EVs and our expertise, brands get to go bold and green in the same breath.”
As net-zero ambitions grow louder, this collaboration offers a timely marketing makeover: brand visibility that doesn’t cost the Earth literally. With mobility, measurability, and mission in sync, it’s advertising that hits the road running and leaves only impact, not emissions.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
