MAM
Ad club & JMC academy, Australia announce a tie-up to conduct workshops in India
MUMBAI: As you all are aware that the Ad Club celebrates its 60th birthday this year.
Keeping this momentous and celebratory occasion in mind we have already announced our popular program Ad Review in a new Avatar. This program will be conducted on Friday, 28th February, 2014 at Vivanta by Taj, Gurgaon, Delhi.
We now take great pleasure in announcing that we have tied up with JMC Academy, Australia to conduct a series of workshops in India every year.
We will fly a reputed speaker from JMC, Australia to conduct a workshop in India. The frequency will be one workshop per four months.
JMC ACADEMY OVERVIEW
Established in 1982, JMC Academy is Australia’s leading creative industries education provider. It helps students to develop their creative skills and their business knowledge. Its lecturers have close ties with the entertainment industry.
Academic programs
JMC Academy delivers degrees, diplomas and training in Entertainment Business Management, Film & Television Production, Contemporary Music Performance, 3D Animation, Game Design and Audio Engineering & Sound Production.
Also part of the JMC group of institutions are the International Film School Sydney (IFSS), and the Actors College for Theatre and Television (ACTT). Both these colleges deliver vocational qualifications up to Advanced Diploma level.
Students and campuses
JMC Academy has a current enrolment of over 2,200 full-time Higher Education students over its three campuses, located in Sydney, Melbourne and Brisbane. Each campus is equipped with world-class facilities and equipment, providing students with the training necessary to be work-ready upon graduation.
Entertainment Business Management
JMC Academy’s renowned Bachelor of Entertainment (Business Management) attracts students from Australia and around the world, with the bulk of overseas interest coming from North America and Europe where awareness of the career potential in entertainment business management is greatest.
International linkages and activities
JMC Academy is active internationally and has a range of academic partnerships in place in the United States, South Korea, Indonesia, Malaysia and the Netherlands. It plays host to students from over 33 different countries.
THE FIRST WORKSHOP:
We kick start our joint venture with a workshop on Tuesday, 11th March, 2014 by Antony Waddington, Producer / Lecturer who will be joined by an Indian Stalwart from Entertainment / Event Industry. The subject being Entertainment Business Management : Taking Indian creative content onto the world stage.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
