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Ad Club Bombay’s Cannes scholarship test on 3 May
MUMBAI: The Advertising Club, Bombay and The Times Group, the official representative of Cannes in India, is offering an opportunity to students this summer to earn the prestigious Cannes Lions Academy Diploma.
A statement issued by the Ad Club Bombay states that the contest is open only to Ad Club student members; however, others can also participate by paying a registration fee of Rs 200. Applicants must possess a valid passport and be final year students of an applied commercial art course, BMM, B.Com (vocational advertising) or fine arts degree course.
The written test for the same will be held on 3 May 2003 for all those students who registered by 30 April 2003. This will be followed by the making of a theme based creative ad at a venue to be announced later. Their work will be judged by a panel of top ad professionals. Shortlisted candidates will be required to participate in a group discussion and appear for an interview on Saturday,10 May, 2003. The name of the final winner will be announced on Monday, 12 May 2003.
AD Club secretary MG Parameswaran was quoted as saying: “The Advertising Club Bombay will sponsor the winner who gets an all expenses paid seven day trip to the Cannes Advertising Festival plus the Cannes Lions BA Scholarship involving one week of training under Michael Conrad who was earlier with Leo Burnett Worldwide.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
