MAM
Ad Club Bombay’s Ad review on 17 February
MUMBAI: The day of reckoning – 17 February 2003 at 5:45 pm; the venue- Presidential Room, Hotel President, Cuffe Parade, Mumbai; the event- Ad Club Bombay’s ‘Annual Ad Review’!
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Pepsi Co India chairman Rajeev Bakshi |
The entire Indian ad industry will wait for the expert opinion of Pepsi chairman Rajeev Bakshi, the genius who has taken MNC giants Pepsi and Cadbury from strength to strength.
Bakshi has been acclaimed for the way in which he turned around Cadbury India’s fortunes. Bakshi had been with Cadbury for more than a decade. For eight years, he was designated as the VP for marketing and sales for Cadbury India post which he was sent to the parent company’s headquarters in London for a stint. He returned back and was appointed as managing director of Cadbury India.
In February 2001 Bakshi was moved to South Africa as managing director and Matthew Cadbury, son of Cadbury Schweppes board chairman Adrian Cadbury succeeded him in India.
The Ad Club review session on 17 February will look at the year’s (2002) work in the most objective manner possible. Bakshi will focus on the landmarks of the year 2002. Picking out the best, pointing out the flaws, suggesting remedies, projecting trends… it’s a soul-searching exercise for the entire industry. Over the years, the occasion has been graced by ad greats like Alyque Padamsee, Ivan Arthur, Gautam Rakshit, Ishan Raina, Mohammed Khan and Piyush Pandey.
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MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
