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Ad Club Bangalore snaps up Gen Z insights at Inspiration Room
MUMBAI: When it comes to decoding Gen Z, even advertising veterans know they can’t just swipe left on change. The Advertising Club Bangalore’s 15th Inspiration Room lit up last Wednesday with over 100 participants, all keen to grasp how the next generation is reshaping consumption and culture.
The evening kicked off with Gauri Kumar, who dived straight into the world of Augmented Reality (AR). From Bitmojis to AR lenses, she showed how brands like Myntra and Swiggy are already harnessing Snapchat’s creative toolkit to create scroll-stopping campaigns. “The challenge for brands is no longer access to AR, it’s how creatively you use it,” she quipped, adding that Snapchat has democratised AR production. A live demo on building AR experiences gave attendees a tangible taste of the future of branded engagement.
Next up Snap Inc. India head of growth Chirag Kohli unpacked how Gen Z, who already command 43 per cent of consumer spend (a figure tipped to hit 50 per cent in the next decade), are redefining commerce. For them, shopping is not just transactional, it’s “shopcialising”, where trends, visuals, and community matter more than price tags. Kohli revealed that 63 per cent of Snapchat users have made purchases on the platform, proving its dual role as both a connection hub and a commerce driver.
With creators becoming the new search engines and Snapchat pushing India-first features with a camera-first design, the session painted a vivid picture of how phygital is no longer a buzzword but a behaviour. “Attention is scarce, impressions are abundant,” Kohli warned, urging brands to deliver joy and community to cut through the noise.
Closing the evening Ad Club Bangalore president Laeeq Ali announced that the Club itself is making its Snapchat debut. “This edition has set the bar high for what’s to come,” he said, noting how AR’s blend of code, 3D graphics, and storytelling is redefining advertising playbooks.
For a series built on sparking inspiration, this edition proved why the Inspiration Room remains the place where marketers, creators, and technologists come together to catch the next big wave before it even trends.
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Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
