MAM
Action TESA & Almonds AI launches TESA connect
Mumbai: In a strategic collaboration that promises to reshape the landscape of the wood products industry, Action TESA and Almonds AI proudly announce the launch of TESA CONNECT app. This groundbreaking initiative brings together the expertise of Action TESA, a renowned leader in engineered wood products, and the innovative tech-powered channel engagement capabilities of Almonds Ai, marking a significant milestone in the sector.
TESA CONNECT is a comprehensive and feature-rich ecosystem tailored exclusively for channel partners and influencers. This game-changing platform offers a one-stop solution for a wide range of utilities and empowering channel partners across the nation. Powered by Almonds AI’s channleverse ecosystem, TESA CONNECT offers a suite of capabilities to streamline influencer engagement and payouts while also providing Action TESA with enhanced analytics.
With Action TESA’s extensive industry knowledge and Almonds AI’s cutting-edge technology, the app aims to accelerate influencer-led growth by taking channel partner engagements beyond traditional offline activities and engagements. Key highlights of the business impact include Enhanced Productivity and Market Access. Additionally, influencers and channel partners can leverage the platform’s marketing tools to expand their reach and foster collaboration and the impact of their efforts.
Action TESA managing directors, jointly Ajay Aggarwal & Vivek Jain said, “We are thrilled by launching TESA CONNECT as it marks a new chapter in our influencer engagement strategy. Almonds AI proved the perfect partner for bringing this innovative platform to life thanks to their unparalleled expertise in enabling brands to harness the power of channel partners”.
“It has been an absolute pleasure collaborating with Action TESA to create an experience that adds tremendous value to their influencer and channel partner network. TESA CONNECT underscores the immense possibilities that next-gen loyalty and engagement solutions unlock for B2B brands looking to expand their distribution and revenues” commented Almonds AI co-founder & CEO Abhinav Jain,
Action TESA CONNECT opens up exciting avenues for brand exposure and marketing partnerships. As the platform aims to onboard 1,00,000 channel partners and influencers, businesses can tap into a vast and engaged audience.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
