Brands
AcneStar ropes in Raashii Khanna as the new brand ambassador
Mumbai: AcneStar, an anti-inflammatory and antibacterial Gel & face wash from the house of Mankind Pharma has onboarded the multilingual and multi-talented Raashii Khanna, as the new face of the brand for driving better engagement with the audience. Owing to the popularity of Raashii Khanna across the spectrum through her films and shows panning over different languages, mediums and genres, the brand aims to intensify its reach PAN India with a TVC featuring the multi-talented beauty. From impressive work across the Tamil, Telugu, Malayalam and Kannada markets, Raashii Khanna has created a nationwide craze with her OTT shows Rudra: The Edge of Darkness and Farzi, and is currently the new Dharma Heroine for Yodha.
Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of Raashii’s fandom across the country. To ensure better reception amongst the audience, the brand will be rolling out a TVC as an extension of the ‘Search Nahi Research Ki Suno’ campaign, encouraging the masses to choose a product wisely that is backed by proper science and research.
Raashii Khanna said, “Acne and skin concerns are universally susceptible problems and as youngsters, we are always looking at easier and safer ways to obtain clear acne-free skin. AcneStar employs scientific brilliance to present a product that offers dependable solutions to skincare, I am glad to be associated with a brand that is also vested in the public’s interest and better quality of living”.
Mankind Pharma associate vice president of sales & marketing Joy Chatterjee said, “We are very excited to onboard Raashii Khanna as the face of AcneStar. In order to expand our visibility and strengthen our foothold in the market, we were in search of a figure who was well-recognized by the audience. And considering that the actress is quite popular and at the same time resonates with the proposition of the brand, we collaborated with her to drive visibility amongst the target audience. It will further help us in augmenting the recall value of the brand amongst the masses. Furthermore, the audience having faith in the actress will aid in driving the authenticity of the brand at the same time”.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
